Unpacking The Subscription Economy
Subscription businesses fundamentally operate in a different way to traditional businesses, with the main difference being, that they rely on monthly recurring revenue streams instead of revenue from once-off sales.
Knowing you can count on income from subscribers every month, means that your revenue is more predictable, which in turn means you can better plan on how to allocate and use your resources every month.
Apart from the obvious operational requirements of keeping your services up and running and your customers happy, there is far less stress in the sales department, with the comfort of knowing that your overheads will be covered by recurring revenue, without having to start your sales from scratch every month.
It’s no wonder then that subscription businesses are more valuable and appealing to investors and potential acquirers than traditional businesses.
So if you are a traditional business owner looking to maximize the value of your business, here are 9 Subscription Models that you could consider adopting, which I’ll cover in more depth in a series of articles I’ll publish on each model:
- The Network Model – involves a subscription offering where the value of the subscription goes up, the more people that subscribe.
- The Surprise Box Subscription Model – involves shipping a curated package of goodies to your subscribers each month.
- The All-You-Can-Eat Library Model – involves offering a buffet of content that subscribers can consume without limitations
- The Private Club Model – involves offering access to something of limited supply on a membership or subscription basis.
- The Front-of-the-Line Subscription Model – involves selling priority access to a group of your customers.
- The Membership Website Subscription Model – involves publishing your know-how behind a pay wall where subscribers get access to unique content including articles, videos, webinars and forum discussions.
- The Simplifier Subscription Model – involves taking a service you provide and establishing a contract with your customers to provide your service on an ongoing basis.
- The Consumables Subscription Model – involves offering a subscription to a product that the customer needs to replenish on a regular basis.
- The Peace of Mind Subscription Model – involves selling an insurance premium to something your customer hopes they will never have to call upon.
Recurring Revenue is one of the “8 Key Drivers Of Company Value” from the Value Builder System™️, which I use to help small business owners increase the overall value of their businesses.
Being able to cash out the maximum when the time is right, is every business owners dream. It’s the dream of having a long and happy retirement, without financial worries, and being rewarded for all the hard work they put in over the years. But so many fail to get this right, because they never formally worked towards that goal, they thought it would just happen.
So if you’re a business owner who’s planning ahead and considering ways to exit your business on your terms, I hope the information I provide in the coming weeks will help you reach those goals. If you would like to chat to me about this in person, feel free to book a slot in my calendar and we can discuss it further.
If you want to see how you score in each of the “8 Key Drivers” right now, take 15-minutes to complete this survey and you’ll get a comprehensive 25+ page report benchmarking your business against its peers, plus 49 tips on how to improve those 8 key areas.